Blog

International Brand Perception

20/06/2017

When it comes to Brand, perception is everything. No amount of great facts, fancy stats or QA certifications can trump how people feel about your brand. When you’re writing your promotional copy you put a huge amount of effort and...

Is big always beautiful?

16/03/2017

Is big always beautiful? There is a tendency to lean towards big brands when making business purchasing decisions, a throwback to the now outdated adage of “nobody ever got sacked for buying IBM!” But it is not always in a...

Give your Language Service Provider the best chance of success

05/01/2017

It’s often thought that the measure of a good translation is the accuracy of the translated language. However, even if a translation is grammatically and technically correct, if the nuances of context and idiom are not captured, it can nevertheless...

The checklist to getting your eLearning translations right

15/12/2016

In ‘The Checklist Manifesto – How to get things right’, Atul Gawande, a surgeon, writes compellingly about the advantages of drawing up and referring to checklists to tackle complex tasks. He provides many examples in diverse fields such as aviation,...